TikTok announced that it is testing support for paid subscriptions, reported by The Information. The company didn’t share details about when it might roll out to creators, how many creators are currently testing it, or what the pay structure might look like.
We’re always thinking about new ways to bring value to our community and enrich the TikTok experience.Zachary Kizer – TikTok Spokesman
Details of the feature are under cover yet
It’s unclear how the paid subscription model will be implemented in the app. For context, TikTok’s popular algorithmic “For You” page surfaces videos from creators that users don’t follow. If a creator chooses to charge a subscription for their content, it’s likely that their videos won’t appear on users’ For You pages. However, it’s also possible that the subscription will apply to additional content that’s exclusive to paid users, as opposed to being applied to the entirety of a creator’s account.