TikTok is launching more ways for TikTokers to make money from their content. Although TikTok allowed creators to accept digital gifts from followers during live videos, a set of new features will allow creators to accept payments and gifts through the addition of tips and video gifts at anytime. This feature is rolling out with a new Creator Next portal, which organizes all TikTok’s monetization opportunities in one place.
It is an advance version of the Creator Marketplace
This is part of TikTok’s larger efforts to provide access to the Creator Marketplace which helps brands connect with creators for sponsored content and recommendation videos. Now, TikTok creators with at least 10,000 followers will be able to sign up for the TikTok Creator Marketplace to collaborate with brands on various opportunities.
It is an effort to motivate content creator like Instagram, Facebook, YouTube, and Snapchat
Meanwhile, the tipping and video gifting feature will allow creators to make money from their videos while offering a way for fans to show their support for their favorite creators in new ways. Combined, these features put TikTok in more direct competition with other social media platforms, like Instagram or YouTube, where creators have a variety of ways to generate revenue from their content.
Initially Creator Next feature will cover the major countries
TikTok’s monetization features are being made more broadly available to creators in the U.S., U.K. Germany, France, Italy, and Spain. (Canada and Australia will gain access in the months ahead.) The Creator Next website explains that eligible creators must be 18 or older, and will need to meet minimum follower requirements which may vary depending on their region. They also must have at least 1,000 video views over the past 30 days and have at least 3 posts in the last 30 days. Their accounts must be at least 30 days old and in good standing with TikTok’s Community Guidelines with no repeated rule violations.
Creators will receive 100% of the tips. Tippers pay a small processing fee to TikTok’s payment provider, Stripe, to cover service fees but the company itself isn’t taking a slice of that revenue. This way, the payments can also avoid the App Store’s in-app purchase fees.TikTok
Meanwhile, Video Gifts are similar to LIVE Gifts, but allow creators to collect Diamonds (the virtual gift) on their short videos instead of only on their live broadcasts. However, LIVE Gifts only require creators to have 1,000 followers, while Video Gifts require 100,000 followers, like Tips.
Creator Next will be the complete monetarization portal
The Creator Next online portal also links creators to other monetization opportunities, including the Creator Marketplace and TikTok’s Creator Fund, which pays creators directly for popular content.