TikTok announced that it had hit the 100 million month active user milestone in Europe, where it has officially launched in the U.K., France, Germany, Italy, Russia and Spain.
The news comes at an interesting time
TikTok is putting this news out less than one month after it said it had reached 100 million users in the U.S.
We’ve been humbled to see how Europe has embraced TikTok during the time we’ve been here. The Creator Fund for Europe, launched earlier this month with TikTok committing to pay out €250 million over the next three years to professional creators trying to make money producing video content for the app, has seen more than 40% of all eligible creators enrolling.Rich Waterworth – Head of Europe
It points to a kind of scale in the region that stands to become even more important for TikTok’s owner ByteDance, and specifically as a counter-balance to its future prospects in its biggest two markets. ByteDance is not only facing some tough times ahead in the U.S., but it’s also weathering some significant storms in its second-largest market, India, where the app has been banned and seems currently to have no prospective buyers or champions to get it out of that predicament.
All three are very painful in their own ways, making the growth and potential in Europe even more notable. Still, it’s very notable that the 100 million milestone in Europe was put out today of all days.
Putting out the European numbers so close timing-wise less than three weeks apart to posting about 100 million users in the U.S. could be ByteDance’s way of saying that it might just have the last dance after all.