AIM has announced that TikTok is to officially become a Friend of AIM Member. The partnership connects the short form video platform with AIM’s community of independent music businesses and entrepreneurs, from the most established UK independent labels and artists to the next generation of exciting talent from across the commercial and cultural spectrums.

TikTok is to officially become a friend of AIM member

The partnership connects the short form video platform with AIM’s community of independent music businesses and entrepreneurs, ranging from established UK independent labels and artists to the next generation of talent.

We’re delighted to be connecting TikTok with the independent music sector through this partnership. Music is now an integral part of TikTok’s identity with many independent artists already boasting huge success on the platform. It is very positive to see TikTok’s willingness to engage and interact with our world-leading sector to help to ensure that our community of digitally-savvy creative entrepreneurs can leverage the platform effectively for successful campaigns.

Paul Pacifico – AIM CEO

AIM’s Friend of AIM membership allows businesses in the wider landscape to connect with, support, and do business with the UK independent music community.

TikTok has already partnered with AIM on a series of masterclasses for AIM Members and presented to AIM’s Digital Committee a group of the leading digital experts from the independent sector. This activity will be extended across the year with TikTok offering AIM Members help, support and access to best practice resources and expertise, as they increasingly use the platform for promotion, A&R and to super-charge music and artist discovery.

Our users are consistently inspired by the music and artists from the independent music community and we are delighted with how they have embraced TikTok.  This partnership underlines our support and commitment and will enable ever closer links, future partnerships and even more standout music campaigns with the community AIM represents.

Paul Hourican – TikTok Music Operations Head UK

Artists from the UK and European independent music community who have already experienced significant success on TikTok include Girl in Red (AWAL), Nina Nesbitt (Cooking Vinyl), Bicep (Ninja Tune) and Lauv (AWAL).

TikTok has rapidly become a wholly unique channel of discovery for artists new and old. Nina’s success on the platform shows what can be achieved when an artist dives in and truly understands how to communicate with their fanbase, with results that speak for themselves.

Lewis Newson – Cooking Vinyl Head

This new AIM partnership is an exciting opportunity for the independent community to deepen our relationship with TikTok and create many more success stories for our artists.

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